Noque By GreenRooms

Website Design Blending Nature and Modernity

Noque By GreenRooms, designed by Yukifumi Uchida, is a website that beautifully merges the organic beauty of nature with the sleekness of modern design. Inspired by contemporary architecture and landscape design that seamlessly blends nature and the city, this website aims to create a harmonious experience for users.

What sets Noque By GreenRooms apart is its focus on not only showcasing the charm of plants but also highlighting the coordination and allure of physical stores and interiors. By alternating the display of plants with information and content, the website achieves a sense of grouping and regularity that represents the designer's unique worldview.

The realization of this design is achieved through a combination of visual and logo design, employing elements of symmetry, asymmetry, and lines to create a cohesive yet differentiated experience. The minimal and elegant aesthetic of the plant shop's world view is brought to life through the use of HTML, CSS, and JavaScript.

Users visiting Noque By GreenRooms can explore the designer's world view through a coordinated portfolio, access store information from the store list, and even purchase plants from the online shop. The website seamlessly integrates functionality with simplicity, offering a user-friendly interface that enhances the overall experience.

The project, which began in Tokyo in December 2018, was completed in January 2020. Throughout the design process, the team faced challenges in achieving a balance between nature and the modern worldview, as well as striking the right balance between regularity and irregularity. However, through meticulous attention to detail and a commitment to simplicity, they successfully created a design that harmonizes organicity and modernity.

Noque By GreenRooms has been recognized for its outstanding design and creativity, receiving the Bronze A' Design Award in the Website and Web Design category in 2021. This prestigious award is bestowed upon designs that demonstrate ingenuity, resourcefulness, and a commitment to improving quality of life through art, science, design, and technology.